Health And Marketing Protocols For Msme Angkringan Traders In Diro Village Bantul

Authors

  • Idiani Darmawati Universitas Muhammadiyah Yogyakarta, Yogyakarta, Indonesia
  • Ratna Indriawati Universitas Muhammadiyah Yogyakarta, Yogyakarta, Indonesia
  • Iswanto Suwarno Universitas Muhammadiyah Yogyakarta, Yogyakarta, Indonesia

DOI:

https://doi.org/10.59247/jppmi.v3i9.236

Keywords:

Marketing Strategy, Angkringan, Small And Medium Enterprises, Health Protocols, Digital Marketing

Abstract

Micro, Small and Medium Enterprises is one of the fields that makes a significant contribution to spurring Indonesia's economic growth. SMEs in Indonesia still face various promotional and marketing problems. Angkringan is a place that sells simple food that does not recognize social strata. As information and communication technology develops, it has been used for online product marketing. Online product marketing has many advantages, namely wide coverage, does not know time and space, can be done anytime and anywhere. Pak Nardi's Angkringan doesn't understand online marketing strategies and health protocols, so it needs to get training. With education on health protocols and online marketing, it is hoped that partners can implement health protocols well and can manage online marketing accounts independently. This activity aims to find strategies to improve the implementation of health protocols and increase online sales turnover. The methods used are offline and online mentoring and education. As a result of this assistance, angkringan business actors can improve their health protocol discipline and can market their products online, so that sales turnover increases. The conclusion obtained is that by providing educational assistance on health protocols and online marketing strategies, business actors can improve health protocol discipline and can market their products online, so that sales turnover increases.

Author Biographies

Idiani Darmawati, Universitas Muhammadiyah Yogyakarta, Yogyakarta, Indonesia

Universitas Muhammadiyah Yogyakarta, Yogyakarta, Indonesia

Ratna Indriawati, Universitas Muhammadiyah Yogyakarta, Yogyakarta, Indonesia

Universitas Muhammadiyah Yogyakarta, Yogyakarta, Indonesia

Iswanto Suwarno, Universitas Muhammadiyah Yogyakarta, Yogyakarta, Indonesia

Universitas Muhammadiyah Yogyakarta, Yogyakarta, Indonesia

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Published

2023-11-21

How to Cite

Idiani Darmawati, Ratna Indriawati, & Iswanto Suwarno. (2023). Health And Marketing Protocols For Msme Angkringan Traders In Diro Village Bantul. Jurnal Pengabdian Dan Pemberdayaan Masyarakat Indonesia, 3(9). https://doi.org/10.59247/jppmi.v3i9.236

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