Assistance for East Waringin SMEs Go Digital
DOI:
https://doi.org/10.59247/jppmi.v1i3.15Keywords:
Go digital, MSMEs, East WaringinAbstract
The purpose of this PPM KKN service program is to assist partners in this case 3 MSMEs in the East Waringin area, namely Bakinang coffee shop, Norbisa MSME, Ilinda MSME. The three MSMEs experienced almost the same problems, namely the limited area of product marketing, not yet utilizing digital marketing to promote and market their products. Moreover, the impact of the COVID-19 that hit, caused the demand for products from the three MSMEs to decrease drastically. In addition, business financial records have not been properly administered. To overcome these problems, this program uses the following methods: training, counseling, and mentoring. Activities carried out to overcome these MSME problems include: redesigning product labels, making product catalogs, product packaging, promoting and selling products through digital marketing and marketplaces as well as conducting financial administration training. The results of this service program are: MSMEs have promotion and sales accounts on Instagram, have sales accounts on the Shopee marketplace, more attractive product packaging, and have a product catalog.
References
Anshika, A. Singla, and G. Mallik, “Determinants of financial literacy: Empirical evidence from micro and small enterprises in India,” Asia Pacific Manag. Rev., vol. 26, no. 4, pp. 248–255, Dec. 2021, doi: 10.1016/J.APMRV.2021.03.001.
A. S. Ibidunni, A. I. Kolawole, M. A. Olokundun, and M. E. Ogbari, “Knowledge transfer and innovation performance of small and medium enterprises (SMEs): An informal economy analysis,” Heliyon, vol. 6, no. 8, p. e04740, Aug. 2020, doi: 10.1016/j.heliyon.2020.e04740.
P. Rao, S. Kumar, and V. Madhavan, “A study on factors driving the capital structure decisions of small and medium enterprises (SMEs) in India,” IIMB Manag. Rev., vol. 31, no. 1, pp. 37–50, Mar. 2019, doi: 10.1016/j.iimb.2018.08.010.
S. Chou and J. Austin-Breneman, “Prototyping methods and constraints for small-to-medium sized enterprises in East Africa,” Dev. Eng., vol. 3, pp. 117–124, Jan. 2018, doi: 10.1016/J.DEVENG.2018.05.002.
T. B. Claudino, S. M. dos Santos, A. C. de A. Cabral, and M. N. M. Pessoa, “Fostering and limiting factors of innovation in Micro and Small Enterprises,” RAI Rev. Adm. e Inovação, vol. 14, no. 2, pp. 130–139, Apr. 2017, doi: 10.1016/j.rai.2017.03.007.
A. M. R. Tortora, A. Maria, D. P. Valentina, R. Iannone, and C. Pianese, “A survey study on Industry 4.0 readiness level of Italian small and medium enterprises,” Procedia Comput. Sci., vol. 180, pp. 744–753, Jan. 2021, doi: 10.1016/J.PROCS.2021.01.321.
A. A. Esubalew and A. Raghurama, “The mediating effect of entrepreneurs’ competency on the relationship between Bank finance and performance of micro, small, and medium enterprises (MSMEs),” Eur. Res. Manag. Bus. Econ., vol. 26, no. 2, pp. 87–95, May 2020, doi: 10.1016/j.iedeen.2020.03.001.
E. Fernández, S. Iglesias-Antelo, V. López-López, M. Rodríguez-Rey, and C. M. Fernandez-Jardon, “Firm and industry effects on small, medium-sized and large firms’ performance,” BRQ Bus. Res. Q., vol. 22, no. 1, pp. 25–35, Jan. 2019, doi: 10.1016/j.brq.2018.06.005.
C. Y. Co, T. K. Nguyen, T. N. Nguyen, and Q. N. Tran, “The exporting and subcontracting decisions of Viet Nam’s small- and medium-sized enterprises,” Int. Rev. Econ. Financ., vol. 58, pp. 449–466, Nov. 2018, doi: 10.1016/j.iref.2018.05.004.
A. Villa and T. Taurino, “From SMEs networks towards collaborative management,” Procedia Manuf., vol. 13, pp. 1297–1304, 2017, doi: 10.1016/j.promfg.2017.09.060.
M.-A. Latifi, S. Nikou, and H. Bouwman, “Business model innovation and firm performance: Exploring causal mechanisms in SMEs,” Technovation, vol. 107, p. 102274, Sep. 2021, doi: 10.1016/j.technovation.2021.102274.
C. Erdin and G. Ozkaya, “Contribution of small and medium enterprises to economic development and quality of life in Turkey,” Heliyon, vol. 6, p. e03215, Feb. 2020, doi: 10.1016/j.heliyon.2020.e03215.
Y. Goto and S. Wilbur, “Unfinished business: Zombie firms among SME in Japan’s lost decades,” Japan World Econ., vol. 49, no. September 2018, pp. 105–112, Mar. 2019, doi: 10.1016/j.japwor.2018.09.007.
M. Carvalho and H. S. Mamede, “The impact of e-commerce on the success of microenterprise retail sector of the Pinhal Interior Norte sub-region of Portugal,” Procedia Comput. Sci., vol. 138, pp. 571–579, 2018, doi: 10.1016/j.procs.2018.10.077.
F. J. van Rijnsoever, S. N. Kempkes, and M. M. H. Chappin, “Seduced into collaboration: A resource-based choice experiment to explain make, buy or ally strategies of SMEs,” Technol. Forecast. Soc. Change, vol. 120, pp. 284–297, Jul. 2017, doi: 10.1016/j.techfore.2017.03.015.
H. Rojas, K. A. Arias, and R. Renteria, “Service-oriented architecture design for small and medium enterprises with infrastructure and cost optimization.,” Procedia Comput. Sci., vol. 179, no. 2020, pp. 488–497, 2021, doi: 10.1016/j.procs.2021.01.032.
M. Shafi, J. Liu, and W. Ren, “Impact of COVID-19 pandemic on micro, small, and medium-sized Enterprises operating in Pakistan,” Res. Glob., vol. 2, p. 100018, Dec. 2020, doi: 10.1016/j.resglo.2020.100018.
L. H. Annisa and E. R. Mahendrawathi, “Impact of Alignment between Social Media and Business Processes on SMEs’ Business Process Performance: A Conceptual Model,” Procedia Comput. Sci., vol. 161, pp. 1106–1113, Jan. 2019, doi: 10.1016/J.PROCS.2019.11.222.
F. Crick, S. M. S. U. Eskander, S. Fankhauser, and M. Diop, “How do African SMEs respond to climate risks? Evidence from Kenya and Senegal,” World Dev., vol. 108, pp. 157–168, Aug. 2018, doi: 10.1016/j.worlddev.2018.03.015.
R. Cerchione and E. Esposito, “Using knowledge management systems: A taxonomy of SME strategies,” Int. J. Inf. Manage., vol. 37, no. 1, pp. 1551–1562, Feb. 2017, doi: 10.1016/j.ijinfomgt.2016.10.007.
E. C. Mamatzakis, S. Ongena, and M. G. Tsionas, “Does alternative finance moderate bank fragility? Evidence from the euro area,” J. Int. Financ. Mark. Institutions Money, vol. 72, p. 101340, May 2021, doi: 10.1016/j.intfin.2021.101340.
T. Vedhathiri, “Collaborative Dissertation Based on the Human Resources Needs of MSMES to Improve their Competitiveness and to Overcome the Disruption,” Procedia Comput. Sci., vol. 172, pp. 551–558, Jan. 2020, doi: 10.1016/J.PROCS.2020.05.160, doi:
R. Addo-Tenkorang, N. Gwangwava, E. N. Ogunmuyiwa, and A. U. Ude, “Advanced Animal Track-&-Trace Supply-Chain Conceptual Framework: An Internet of Things Approach,” Procedia Manuf., vol. 30, pp. 56–63, Jan. 2019, doi: 10.1016/J.PROMFG.2019.02.009.
A. Alkhoraif and P. McLaughlin, “Lean implementation within manufacturing SMEs in Saudi Arabia: Organizational culture aspects,” J. King Saud Univ. - Eng. Sci., vol. 30, no. 3, pp. 232–242, Jul. 2018, doi:
K. Antosz and D. Stadnicka, “Lean Philosophy Implementation in SMEs – Study Results,” Procedia Eng., vol. 182, pp. 25–32, Jan. 2017, doi: 10.1016/J.PROENG.2017.03.107.
S. Stremersch, “The Study of Important Marketing Issues: Reflections,” Int. J. Res. Mark., vol. 38, no. 1, pp. 12–17, Mar. 2021, doi: 10.1016/j.ijresmar.2020.09.009.
A. González-Morales, “Right evaluation of marketing stimuli with neuroscience. An electroencephalography experiment,” Comput. Hum. Behav. Reports, vol. 2, p. 100030, Aug. 2020, doi: 10.1016/j.chbr.2020.100030.
S. K. Chogou, R. Assogba, H. Degbey, E. Abokini, and E. G. Achigan-Dako, “Market structure and performance of watermelon (Citrullus lanatus) in Benin,” Sci. African, vol. 3, p. e00048, May 2019, doi: 10.1016/j.sciaf.2019.e00048.
J. Liu et al., “Introducing the subcutaneous depot medroxyprogesterone acetate injectable contraceptive via social marketing: lessons learned from Nigeria’s private sector,” Contraception, vol. 98, no. 5, pp. 438–448, Nov. 2018, doi: 10.1016/j.contraception.2018.07.005.
K. Howells and A. Ertugan, “Applying fuzzy logic for sentiment analysis of social media network data in marketing,” Procedia Comput. Sci., vol. 120, pp. 664–670, Jan. 2017, doi: 10.1016/J.PROCS.2017.11.293.
M. A. H. Ador, F. Farabi, R. Ahmed, R. Khatun, and M. M. U. Haque, “Agar (Aquilaria agallocha Roxb.) based small-scale enterprises in Bangladesh: Management, production, marketing and role in socio-economic development,” Trees, For. People, vol. 6, p. 100141, Dec. 2021, doi: 10.1016/j.tfp.2021.100141
A. Kikut et al., “Evaluation of a multimedia marketing campaign to engage African American patients in glaucoma screening,” Prev. Med. Reports, vol. 17, p. 101057, Mar. 2020, doi: 10.1016/j.pmedr.2020.101057.
S. Echchakoui and R. Ghilal, “How sales managers can use salespeople’s perceived attributes to monitor and motivate a sales force during relationship marketing,” Eur. Res. Manag. Bus. Econ., vol. 25, no. 2, pp. 99–104, May 2019, doi: 10.1016/j.iedeen.2019.02.001.
A. Amado, P. Cortez, P. Rita, and S. Moro, “Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis,” Eur. Res. Manag. Bus. Econ., vol. 24, no. 1, pp. 1–7, Jan. 2018, doi: 10.1016/j.iedeen.2017.06.002.
V. K. da C. Nogami and A. R. Veloso, “Disruptive innovation in low-income contexts: challenges and state-of-the-art national research in marketing,” RAI Rev. Adm. e Inovação, vol. 14, no. 2, pp. 162–167, Apr. 2017, doi: 10.1016/j.rai.2017.03.005.
I. Dadová and J. Soviar, “The application of online marketing tools in marketing communication of the entities with the tourism offer in 2020 in Slovakia,” Transp. Res. Procedia, vol. 55, pp. 1791–1799, Jan. 2021, doi: 10.1016/J.TRPRO.2021.07.170.
R. Tiwari, S. Srivastava, and R. Gera, “Investigation of Artificial Intelligence Techniques in Finance and Marketing,” Procedia Comput. Sci., vol. 173, pp. 149–157, Jan. 2020, doi: 10.1016/J.PROCS.2020.06.019.
K. K. Halim, S. Halim, and Felecia, “Business Intelligence for Designing Restaurant Marketing Strategy: A Case Study,” Procedia Comput. Sci., vol. 161, pp. 615–622, Jan. 2019, doi: 10.1016/J.PROCS.2019.11.164.
C. Blandizzi, M. Galeazzi, and G. Valesini, “Transitioning from first- to second-generation biosimilars: An appraisal of regulatory and post-marketing challenges,” Pharmacol. Res., vol. 128, pp. 306–314, Feb. 2018, doi: 10.1016/j.phrs.2017.10.015
M. Hudák, E. Kianičková, and R. Madleňák, “The Importance of E-mail Marketing in E-commerce,” Procedia Eng., vol. 192, pp. 342–347, Jan. 2017, doi: 10.1016/J.PROENG.2017.06.059.
L. I. U. Xiao-Yuan, “Agricultural products intelligent marketing technology innovation in big data era,” Procedia Comput. Sci., vol. 183, pp. 648–654, Jan. 2021, doi: 10.1016/J.PROCS.2021.02.110.
T. R. Englund, V. E. Hedrick, K. J. Duffey, and V. I. Kraak, “Evaluation of integrated marketing communication strategies used for the Fruits & Veggies Campaign in California and Virginia,” Prev. Med. Reports, vol. 18, p. 101062, Jun. 2020, doi: 10.1016/j.pmedr.2020.101062.
M. Wu, R. H. Teunter, and S. X. Zhu, “Online marketing: When to offer a refund for advanced sales,” Int. J. Res. Mark., vol. 36, no. 3, pp. 471–491, Sep. 2019, doi: 10.1016/j.ijresmar.2018.11.003.
S. de Wilde et al., “EU decision-making for marketing authorization of advanced therapy medicinal products: a case study,” Drug Discov. Today, vol. 23, no. 7, pp. 1328–1333, Jul. 2018, doi: 10.1016/j.drudis.2018.03.008.
S. Oktay, “An analytical study to identify and determine the usage frequency of sales and marketing strategies for 5 star hotels in the Antalya region,” Procedia Comput. Sci., vol. 120, pp. 862–870, Jan. 2017, doi: 10.1016/J.PROCS.2017.11.319.
K. Kumse, N. Suzuki, T. Sato, and M. Demont, “The spillover effect of direct competition between marketing cooperatives and private intermediaries: Evidence from the Thai rice value chain,” Food Policy, vol. 101, p. 102051, May 2021, doi: 10.1016/j.foodpol.2021.102051.
E. Sigalat-Signes, R. Calvo-Palomares, B. Roig-Merino, and I. García-Adán, “Transition towards a tourist innovation model: The smart tourism destination,” J. Innov. Knowl., vol. 5, no. 2, pp. 96–104, Apr. 2020, doi: 10.1016/j.jik.2019.06.002.
H. Hu, L. Wang, L. Jiang, and W. Yang, “Strong ties versus weak ties in word-of-mouth marketing,” BRQ Bus. Res. Q., vol. 22, no. 4, pp. 245–256, Oct. 2019, doi: 10.1016/j.brq.2018.10.004.
K. Tamura, K. Hashimoto, and K. Nishikawa, “Clinical safety and efficacy of ‘filgrastim biosimilar 2’ in Japanese patients in a post-marketing surveillance study,” J. Infect. Chemother., vol. 24, no. 5, pp. 363–369, May 2018, doi: 10.1016/j.jiac.2017.12.011.
B. Skiera, E. Bayer, and L. Schöler, “What should be the dependent variable in marketing-related event studies?,” Int. J. Res. Mark., vol. 34, no. 3, pp. 641–659, Sep. 2017, doi: 10.1016/j.ijresmar.2017.01.002.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesia
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
