Digital Marketing Dissemination of Health Supplement Products at SNS21 Inc.
DOI:
https://doi.org/10.59247/jppmi.v3i4.131Keywords:
Digital Marketing, Digital Era, Health Supplement Products, WhatsApp Business, Digital BrandingAbstract
Digital Marketing is one of the marketing media trends that has many enthusiasts, including the public, supporting various buying and selling activities that are carried out. Gradually, people are starting to switch from conventional marketing models to modern marketing, namely digital marketing. With Digital Marketing, communication, and transactions can be carried out at any time, covering large areas and various corners of the world. In this digital era, the number of social media users, both chat-based and application-based, is increasing day by day. This is an opportunity for entrepreneurs to expand their market by using smartphones. PT. Sukses Nusantara Sakti 21 (SNS21 Inc.) is an international-scale company engaged in the general trading of health supplement products. SNS21 Inc.'s partner problems, namely the inability to use the WhatsApp Business feature. In this case, the implementation of this activity uses the direct training method with a seminar approach. The results will provide motivation and training in using WhatsApp Business through mentors who are experienced in digital communication so that they can help promote SNS21 Inc partner products. The result of a series of activities shows that partners can build digital branding and marketing and increase sales of health supplement products.
References
W. Widyasmoro, I. Suwarno, I. Surahmat, T. A. Nugraha, I. Al_barazanchi, and others, “Dissemination of technology utilization of FM community radio as a means to support teaching learning activities for students during the covid-19 pandemic at Muhammadiyah Elementary School Tlogolelo, Hargomulyo Village, Yogyakarta Special Region, Indonesi,” J. Pengabdi. Dan Pemberdaya. Masy. Indones., vol. 2, no. 1, pp. 31–38, 2022.
M. Carvalho and H. S. Mamede, “The impact of e-commerce on the success of microenterprise retail sector of the Pinhal Interior Norte sub-region of Portugal,” Procedia Comput. Sci., vol. 138, pp. 571–579, 2018.
P. Quartey, E. Turkson, J. Y. Abor, and A. M. Iddrisu, “Financing the growth of SMEs in Africa: What are the contraints to SME financing within ECOWAS?,” Rev. Dev. Financ., vol. 7, no. 1, pp. 18–28, Jun. 2017.
C. Y. Co, T. K. Nguyen, T. N. Nguyen, and Q. N. Tran, “The exporting and subcontracting decisions of Viet Nam’s small- and medium-sized enterprises,” Int. Rev. Econ. Financ., vol. 58, no. October 2017, pp. 449–466, Nov. 2018.
K. Abbas et al., “Routine childhood immunisation during the COVID-19 pandemic in Africa: a benefit–risk analysis of health benefits versus excess risk of SARS-CoV-2 infection,” Lancet Glob. Heal., vol. 8, no. 10, pp. e1264–e1272, Oct. 2020.
P. Sinha et al., “Early administration of interleukin-6 inhibitors for patients with severe COVID-19 disease is associated with decreased intubation, reduced mortality, and increased discharge,” Int. J. Infect. Dis., vol. 99, pp. 28–33, Oct. 2020.
E. Fernández, S. Iglesias-Antelo, V. López-López, M. Rodríguez-Rey, and C. M. Fernandez-Jardon, “Firm and industry effects on small, medium-sized and large firms’ performance,” BRQ Bus. Res. Q., vol. 22, no. 1, pp. 25–35, Jan. 2019.
C. Lan and X. Yu, “Revenue sharing-commission coordination contract for community group buying supply chain considering promotion effort,” Alexandria Eng. J., vol. 61, no. 4, pp. 2739–2748, Apr. 2022.
M. T. Ballestar, E. Camiña, Á. Díaz-Chao, and J. Torrent-Sellens, “Productivity and employment effects of digital complementarities,” J. Innov. Knowl., vol. 6, no. 3, pp. 177–190, Jul. 2021.
H. O. Zaki, D. Fernandez, O. Dastane, A. Aman, and S. Sanusi, “Virtual reality in digital marketing: research agenda based on bibliometric reflection,” Mark. Intell. Plan., vol. 41, no. 4, pp. 505–524, May 2023.
J. R. Saura, D. Palacios-Marqués, and D. Ribeiro-Soriano, “Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research,” J. Small Bus. Manag., vol. 61, no. 3, pp. 1278–1313, May 2023.
N. Garcia and M. E. Brooks, “Social media takeover: Using experiential learning to teach social media marketing,” Commun. Teach., vol. 37, no. 1, pp. 57–63, Jan. 2023.
S. Bernardino, J. Freitas Santos, and S. Oliveira, “The impact of social media and e-WOM on the success of reward-based crowdfunding campaigns,” Cuad. Gestión, vol. 21, no. 2, pp. 35–48, May 2021.
J. R*, C. B. Basha, S. K.L, Rajaprakash, and K. Raja S, “Sentiment Analysis of Movies on Social Media using R Studio,” Int. J. Eng. Adv. Technol., vol. 8, no. 6, pp. 2171–2175, Aug. 2019.
E. HAPP and Z. IVANCSÓNÉ HORVÁTH, “A STUDY OF DIGITAL MARKETING TOOLS USAGE HABITS AMONG HUNGARIAN TOURISTS,” Geoj. Tour. Geosites, vol. 32, no. 4, pp. 1283–1289, Dec. 2020.
A. Wohllebe, D.-S. Hübner, U. Radtke, and S. Podruzsik, “Mobile apps in retail: Effect of push notification frequency on app user behavior,” Innov. Mark., vol. 17, no. 2, pp. 102–111, May 2021.
W. Rodgers and T. Nguyen, “Advertising Benefits from Ethical Artificial Intelligence Algorithmic Purchase Decision Pathways,” J. Bus. Ethics, vol. 178, no. 4, pp. 1043–1061, Jul. 2022.
S. Li, Y. Shi, L. Wang, and E. Xia, “A Bibliometric Analysis of Brand Orientation Strategy in Digital Marketing: Determinants, Research Perspectives and Evolutions,” Sustainability, vol. 15, no. 2, p. 1486, Jan. 2023.
T. Dearlove, A. Begley, J. A. Scott, and G. Devenish-Coleman, “Digital Marketing of Commercial Complementary Foods in Australia: An Analysis of Brand Messaging,” Int. J. Environ. Res. Public Health, vol. 18, no. 15, p. 7934, Jul. 2021.
M. I. Purba, D. C. Y. Simanjutak, Y. N. Malau, W. Sholihat, and E. A. Ahmadi, “The effect of digital marketing and e-commerce on financial performance and business sustaina-bility of MSMEs during COVID-19 pandemic in Indonesia,” Int. J. Data Netw. Sci., vol. 5, no. 3, pp. 275–282, 2021.
W. Handayani, O. Yuliarti Semara, F. Rahayu, and S. Shaddiq, “DIGITAL MARKETING AS AN INTEGRATED MARKETING COMMUNICATION STRATEGY IN VILLAGE OWNED BUSINESS AGENCIES ‘BADAN USAHA MILIK DESA (BUMDesa)’ BASED ON LOCAL WISDOM IN THE ERA OF INDUSTRIAL REVOLUTION 4.0 AND SOCIETY 5.0,” Proc. Eng. Sci., vol. 4, no. 2, pp. 137–142, May 2022.
R. Cluley, W. Green, and R. Owen, “The changing role of the marketing researcher in the age of digital technology: Practitioner perspectives on the digitization of marketing research,” Int. J. Mark. Res., vol. 62, no. 1, pp. 27–42, Jan. 2020.
S. A. Mazeed, D. M. Chandra, G. M. Mohan, and V. H. Babu, “Role of Social Media in Customer Buying Behavior,” Int. J. Eng. Adv. Technol., vol. 9, no. 1, pp. 2411–2413, Oct. 2019.
V. Kumar and R. Raman, “Marketing your Business School on Social Media: Analyzing Social Media Content for Adopting the Right Strategies,” J. Comput. Sci., vol. 15, no. 9, pp. 1256–1282, Sep. 2019.
A. I. Alzahrani, T. Ramayah, N. Suppiah, O. Alfarraj, and N. Alalwan, “Modeling Blog Usage From a Developing Country Perspective Using Structural Equation Modeling (SEM),” SAGE Open, vol. 10, no. 3, p. 215824402094710, Jul. 2020.
D. Nunan and M. Di Domenico, “Rethinking the market research curriculum,” Int. J. Mark. Res., vol. 61, no. 1, pp. 22–32, Jan. 2019.
A. Makrides, D. Vrontis, and M. Christofi, “The Gold Rush of Digital Marketing: Assessing Prospects of Building Brand Awareness Overseas,” Bus. Perspect. Res., vol. 8, no. 1, pp. 4–20, Jan. 2020.
C. Bourne, “Fintech’s Transparency–Publicity Nexus: Value Cocreation Through Transparency Discourses in Business-to-Business Digital Marketing,” Am. Behav. Sci., vol. 64, no. 11, pp. 1607–1626, Oct. 2020.
A. Darmody and D. Zwick, “Manipulate to empower: Hyper-relevance and the contradictions of marketing in the age of surveillance capitalism,” Big Data Soc., vol. 7, no. 1, p. 205395172090411, Jan. 2020.
J. R. Saura, P. Palos-Sanchez, and B. Rodríguez Herráez, “Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies,” Sustainability, vol. 12, no. 3, p. 1003, Jan. 2020.
Á. J. Lorente Páramo, Á. Hernández García, and J. Chaparro Peláez, “Modelling e-mail marketing effectiveness – An approach based on the theory of hierarchy-of-effects,” Cuad. Gestión, vol. 21, no. 1, pp. 19–27, Jan. 2021.
A. Djakasaputra, O. Y. A. Wijaya, A. S. Utama, C. Yohana, B. Romadhoni, and M. Fahlevi, “Empirical study of Indonesian SMEs sales performance in digital era: The role of quality service and digital marketing,” Int. J. Data Netw. Sci., vol. 5, pp. 303–310, 2021.
S. Suhartini, N. A. Mahbubah, and M. Basjir, “Marketing strategy design based on information technology in batik small and medium-sized enterprises in Indonesia,” Eastern-European J. Enterp. Technol., vol. 6, no. 13 (114), pp. 39–48, Dec. 2021.
A. Kamal and M. Abulaish, “CAT-BiGRU: Convolution and Attention with Bi-Directional Gated Recurrent Unit for Self-Deprecating Sarcasm Detection,” Cognit. Comput., vol. 14, no. 1, pp. 91–109, Jan. 2022.
S. Menon, S. Bhatt, and S. Sharma, “A study on envisioning Indian tourism – Through cultural tourism and sustainable digitalization,” Cogent Soc. Sci., vol. 7, no. 1, Jan. 2021.
J. Amoah and A. B. Jibril, “Social Media as a Promotional Tool Towards SME’s Development: Evidence from the Financial Industry in a Developing Economy,” Cogent Bus. Manag., vol. 8, no. 1, Jan. 2021.
D. Habenstein, “Ja ich will! – Permission Marketing im deutschen Profifußball,” Ger. J. Exerc. Sport Res., vol. 51, no. 3, pp. 320–332, Sep. 2021.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Dhanar Intan Surya Saputra , Muhammad Ibnu Aqil, Salsa Maulidya Rahmi, Septiana Budi Rahayu, Riyanto Riyanto
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
